App ecosystem growth continued in Q1 with 37 billion downloads, a new high of $33 billion in consumer spending – TechCrunch
The global app market has yet to peak, according to the latest analysis of the iOS and Android app ecosystem released this week. Global app downloads reached 37 billion in the first quarter of 2022 on iOS and Google Play, up 11% year-on-year according to a report by data.ai (formerly known as AppAnnie). The largest markets for app downloads during the quarter were India, the United States and Brazil, while Mexico, Turkey and Brazil saw the strongest quarter-on-quarter growth. other, the company said.
Consumer spending on apps also increased in the first quarter. The first quarter of the year was once again the strongest on record for consumer spending, which reached $33 billion. IOS apps continued to drive the majority of app ecosystem growth on this front, accounting for 65% of total consumer spending of $33 billion in the quarter, up 42% over the past last two years. The 65% figure is also in line with the previous five quarters, data.ai said.
Top spending categories include games, entertainment, and photo and video apps. Additionally, the percentage of consumer spending generated by iOS apps was even higher when games were removed from the equation. Among non-gaming apps, iOS apps accounted for 73% of consumer spending compared to Google Play apps, largely due to the popularity of video streaming apps, dating apps, and in-app purchases on mobile apps. live broadcast.
The company noted that some smaller categories accelerated in consumer spending during the quarter, including iOS medical apps (up 23%) and health and fitness apps (up 20%. %). On Android, growing categories included personalization, food and drink, and automotive and vehicle apps.
A spending milestone in the quarter came from Disney+, which joined just 34 other mobile companies to hit $2 billion in lifetime global consumer spending.
The report didn’t really shed much new light on the state of the apps industry beyond its continued growth. Just as iOS continues to drive consumer spending, the majority of new app installs are driven by Google Play, as it has been for years. During the quarter, Android users installed 28.5 billion of the 37 billion new app downloads, up 16% year-over-year, driven by Android’s traction in emerging markets . The most downloaded applications were games, tools and social applications.
While the top charts have remained relatively consistent in terms of downloads, with apps like TikTok, Instagram, Facebook and Instagram dominating, there have been some notable changes. Snapchat in the first quarter jumped from No. 7 to No. 5 in global installs of new apps, following the recent launch of its AR shopping experience. Meanwhile, Singapore-based commerce company Shopee has fallen from No. 10 to No. 7 by downloads, after reporting GAAP revenue of $5.1 billion in 2021.