Digital board game downloads increase 144% after pandemic explosion
Digital board game group Marmalade Game Studio and game makers Monolopy and Cluedo estimated downloads to have increased 144% in the past 18 months.
The UK’s leading digital board game publisher, which recently secured a £ 22.5million investment from private equity firm LDC, saw downloads increase 147% in the UK’s first lockdown between March and May in 2020 compared to the previous three months.
During the second UK lockdown between November and December 2020, downloads again increased 155% and at Christmas when family reunions were restricted, sales increased 38% compared to the 2019 holiday season.
When the UK entered its third lockdown from January 2021 to May, downloads again rose 678% from the same period before the pandemic.
As a result, its revenue has more than doubled over the past three years, and its game lineup has grown from 3 to 10 titles.
Cristina Mereuta, Co-Managing Director of Marmalade, said: “The market for digital board games was already growing strongly before the COVID-19 pandemic, due to the increase in smartphone ownership and the quality and the range of games available. “
“The pandemic has accelerated growth and highlighted the benefits of digital online board games for people who keep individuals and families connected and who support mental health during the lockdown. We expect the acceleration in growth seen during the pandemic to continue as more families and individuals download and play games. ”
Online games have grown in popularity during the lockdowns, with the global online video market value reaching $ 155.89 billion last year, with nearly one in four gamers in the UK spending more time to play online.