Downloads jumped 69% last week from a year ago among publishers measured by Podtrac. | Daily News Podcast
Podtrac – which provides a weekly indicator of the direction the podcast industry is pointing each week with the release of download numbers for the publishers it measures – says the arrow was pointing upwards last week. For the week of July 25-31, Podtrac says downloads and streams among these publishers were up 2% from the previous week. And they were up 69% from the corresponding week a year ago.
Three different genres can claim wins last week. The History and Society & Culture categories posted the strongest week-over-week growth – both up 6% from the previous week. But it was the Health & Fitness genre that saw the strongest growth compared to a year ago. Podtrac says they were up 179% for the shows category which saw some of the best download numbers since the spring.
Health & Fitness and Business were both up 4% week over week. Podtrac is also reporting gains for genres such as True Crime (+3%), Sports (+3%) and News (-1%), while a handful of categories saw lower download numbers last week. , notably Science (-19%) and Arts. (-3%).
Podtrac reported earlier that iHeartRadio was the top publisher in June among those it measures. It was followed by Wondery, NPR, The New York Times and NBC News. Overall, Podtrac reports that the average monthly unique viewership in the US for the top 20 publishers increased 5% in June compared to May. And in terms of downloads, Podtrac says global downloads for the top 20 publishers overall were up 3% month over month.
The Daily, produced by The New York Times, remained the most-watched show in June among publishers measured by Podtrac. Wondery’s Morbid: A True Crime Podcast was second, followed by The Daily Wire’s conservative talk The Ben Shapiro Show in third place, NPR’s five-minute hourly podcast NPR News Now in fourth place, and NPR’s morning news podcast. public radio Up First in fifth place.