Hive now has over a million downloads. Is it a Twitter killer?

If you’re frustrated with the direction Twitter has taken since Elon Musk took over, maybe it’s time for you to join Hive.

Chief Twit’s chaotic decision-making has created a succession crisis in the social media world. Twitter-like apps are trying to recruit users frustrated with the Musk regime, and among those alternatives, Hive has made the biggest splash.

The three-year-old platform now has more than one million downloads worldwide. According to the company’s own tweets, it got “250,000 downloads overnight.” Not bad for an app that only had around 500,000 installs before this Twitter drama began.

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At the time of this article, Hive was the fourth most downloaded free app on the App Store, according to Sensor Tower and Data.ai. Hive is skyrocketing in the charts thanks to its popularity overseas. Tech Crunchciting data from Sensor Tower, noted that 86% of Hive installs come from outside the United States

For the Romanian founder of Hive, who goes by the name Kassandra Pop, success has been a long time coming. “I felt euphoric but calm because I had been preparing for this moment for a long time. I always knew that if I kept working on it, people would end up loving the app and it would attract attention,” he said. she declared. teen vogue. “I realized it wasn’t that the app was bad, it just needed exposure.”

Musk’s erratic leadership — which has resulted in widespread layoffs, outlandish promises and the reinstatement of a certain ex-president — has provided upstart platforms with a burst of visibility. At first, many Twitter emigrants flocked to Mastodon, but this server-based app was criticized as confusing and just plain boring.

Hive, on the other hand, is easy to use and bundles popular features from social hubs past and present. Its Twitter-style feeds are presented in chronological order, allowing users to return to an experience that has been abandoned by other platforms. For a touch of nostalgia, Hive imported a famous feature from Myspace: The ability to choose a song as your profile soundtrack. If you prefer a Reddit-style experience, Hive streams can be separated into specific categories.

Hive still has some work to do before it can handle the Twitter level ladder. Forbes noted that multiple users can claim the same ID, which could potentially create the kind of chaos currently plaguing Twitter.

But there’s a lot to like about Hive. His reverence for beloved social features could take him well past his latest milestone, especially if Twitter continues to falter.

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