How to increase app downloads for your app

Although it’s hard to persuade people to download new apps, there are plenty of tried and tested ways to increase app downloads. Increasing app downloads is a skill and an accomplishment in itself. Every day, around 2,000 apps are released on the Google Play Store and Apple’s App Store, all expecting to see an increase in app downloads. In 2020 alone, over 142.9 billion apps were downloaded. But how do you make sure yours succeeds? Follow the next steps.

4 tips to increase app downloads

1. Focus and Prioritize App Store Optimization

Most Android and iOS users discover new apps through the Apple App Store or Google Play. Obviously, being selected as an editor’s choice is the best form of promotion on app stores. But you don’t have full control over that. However, your app list is under your control. The process of making your app store page as accessible and engaging as possible is known as app store optimization or ASO.

In practice, this involves including the best keywords available, creating a captivating title, writing an attractive app description, and uploading eye-catching images. Many apps that experience low download rates fail to address at least one of these factors.

So what is App Store Optimization?

App Store Optimization (ASO) is the process of optimizing your app listing content so that your app listing will rank higher in app stores. It works the same way as search engine optimization (SEO), but instead of global search engines, it works for app stores.

Once you focus and prioritize app store optimization, you will experience an increase in app downloads. Here are some tips to achieve this:

One of the most important things you can do to optimize your app is to use the right keywords in your app title and description. Use Google’s AdWords Keyword Research Tool or a keyword tracker like Sensor Tower or App Radar to find the most relevant search phrases.

Choose your categories correctly and strategically when submitting your app to an app store. Make sure to choose a category that is related to your app but not overloaded.

Consider the location of your target audience and tailor your app description to those locations. This may include converting your app store description to another language or selecting relevant and acceptable photography for that location.

2. Create a fantastic app icon and UI for your app

Your app’s icon and UI give potential users a first impression of your app. It is therefore essential to pay particular attention to its design. When done correctly, it affects user behavior and can help increase app downloads. This should be more than a last minute addition. Your app icon is the first thing a potential user sees in an app store, so make sure it’s aesthetically appealing.

Additionally, you need to create a demo video of your app. Since not all users will understand all the features and benefits of your app after reading a brief explanation or viewing a few screenshots, creating a demo video is another strategy to promote your app and increase traffic. application downloads. Create a 30 second demo video explaining the what, how and why of your app. Put more emphasis on the app’s UI, usability, and most popular features.

3. Showcase your user reviews, ratings and testimonials

When a potential user comes across your app, they have a strong tendency to want to check your app rating and user reviews. The most selective users will rummage through these reviews looking for comments from other people.

User ratings and reviews can significantly influence the number of downloads you receive. Moreover, app stores prefer to prioritize apps that provide a positive user experience.

Asking your existing users to leave positive feedback is a great strategy to improve your ratings and reviews. Many apps have a pop-up prompt that appears after a certain number of hours or time of opening the app.

This not only ensures that more users will leave a rating or review, but it also increases the likelihood of receiving feedback from those who have a good impression of your app. This type of “social proof” is quite effective.

Potential users want to see what others are saying about your app. Therefore, when you showcase your user reviews, ratings, and testimonials, your chances of seeing an increase in app downloads are higher.

4. Market your app properly

If you’re lucky enough to have a reasonable marketing budget, don’t be too thrifty.

Usually, app marketing campaigns last for a few weeks or months. However, if you want to see a significant increase in your app downloads in a short time, you need to put all of your marketing efforts into it.

It takes a lot of courage and determination to launch an entire marketing campaign all at once, but it can register huge success when done correctly.

Organic searches will generate most of your downloads, but your web version landing page will generate a lot more. Therefore, you should also create a dedicated landing page for your app, with a clear call to action encouraging consumers to download it.

Final Thoughts

No matter how attractive and effective your app is, it won’t get downloaded if you don’t promote it and list it properly. Increasing app downloads doesn’t have to be as difficult for you as it is for others. You might not even need to invest any money to register an increase in app downloads if you use some of the aforementioned strategies.

When using these strategies, keep the interests of your target audience in mind. As a result, your application will maintain its relevance in the market.

Written by Bar Nakash, co-founder and CEO of

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