India holds the largest share of travel app downloads globally
Data from app tracker data.ai (formerly AppAnnie) shows that of the 1.48 billion apps downloads globally (on iOS and Google Play stores) from January to May 2022, in the travel category, India held the lion’s share of 15% with over 220 million travel app downloads – the highest of any region. On a yearly basis, travel app downloads in India increased by 10.4% during this period compared to January to May 2021.
In terms of growth of new airline app installs, Emirates, GoIndigo.in, Air India apps recorded the highest YoY growth from January to May 2022 at 425%, 119% and 25% respectively . Data.ai analysis identified ClearTrip as one of the most downloaded booking apps with 4,000% growth in downloads and Booking.com downloads increased by 52%.
When it comes to app usage, British Airways (+194%), United Airlines (+142%) and Emirates (+55%) are the airline apps that saw peak monthly increases in users monthly assets in May. Cleartrip (+47%), Agoda (+29%), Wego (+22%) are the integrated travel services applications that recorded the highest increases in monthly active users in May.
“Overall, the analysis shows consumers are eager to travel amid easing lockdown restrictions despite inflation concerns,” said data.ai analyst Vincent Zhou. The total time spent by consumers on apps also suggests that people are looking for ways to save money while still prioritizing travel, he added, speaking of global travel apps.
Travel portal EaseMyTrip told TOI that their app is currently one of the highest rated OTA apps. “The traffic between the app and the portal is quite similar, where customers enjoy the hassle-free interface of EaseMyTrip services and offers. We are seeing a jump of more than 30% in bookings on a monthly basis where Goa, Himachal Pradesh and Rajasthan have become the hottest destinations for leisure travel in India.For international travel, Dubai, Thailand and the Maldives are the preferred locations at the moment,” the company said.
A spokesperson for ClearTrip said the company has seen significant pent-up travel demand and Indians have shown interest in visiting domestic destinations such as Goa, Jaipur, Srinagar, Kerala, Himachal Pradesh, Leh and Sikkim. “We saw a three-fold increase in hotel bookings in the first quarter, while domestic air bookings increased by 10% and international bookings increased by 7%. We also saw a stabilization in hotel bookings, month to month,” the spokesperson said.
Insurtech startup Digit Insurance said that in the first four months of 2022, the company had already sold 75% of the total number of travel policies it sold throughout FY21. be an indication that more Indians will finally board this flight, but with the necessary insurance coverage,” the company said.