Marmalade Game Studio announces 324% increase in downloads of its games over Christmas
On New Year’s Eve, the five channels will broadcast 125 programs, of which 59 (47%) will be rebroadcast.
Over the two days, Marmalade Game Studio’s analysis reveals that 52% of the programs aired on the five channels will be reruns. The corresponding figures for BBC1, BBC2, ITV1, Channel 4 and Channel 5 are 8%, 52%, 44%, 62% and 78% respectively.
Between Christmas Eve, Christmas Day and Boxing Day, Marmalade Game Studio saw a 324% increase in downloads of its games Monopoly, Taboo, Cluedo, Clue, Jumanji and The Game of Life, compared to the number average of a typical three-day period. period during the previous six months. The publisher believes “boredom” watching TV reruns was a key factor in the increase in downloads – its analysis revealed that 202 of the 403 programs on the five channels at Christmas were reruns.
Michael Willis, co-CEO of Marmalade Game Studio, said: “With the increase in Covid-19 cases, more people will be staying this year for New Years Eve and New Years, but with just as many repeats in the television, we expect to see a big increase in people downloading our games. They are a great way to fight boredom and bring families together, especially since we have introduced a new Bubble feature, to which more ‘One million families have signed up. It helps people stay in touch through video chat, allowing gamers to add friends and family to group chats, start games from them, and play games from them. video chat while playing.
Marmalade Game Studio is the UK’s leading publisher of digital board games, and it recently secured a £ 22.5million investment from private equity firm LDC to support the recruitment and development of new games , has seen its income more than double in the past three years.
Marmalade Game Studio, which has offices in London and Lisbon, has managed to increase the number of employees from 28 to 65 while its game line, which includes Monopoly and Cluedo, has grown from 3 to 10 titles and others are planned.
* Marmalade Game Studio analysis of TV programs https://ukchristmastv.weebly.com
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