MX Player Ranks 2nd in India in Downloads: App Annie Report
MX reader, India’s Super Entertainment has become the go-to app for entertainment and ranks second in terms of downloads in India, according to App Annie’s latest State of Mobile report. The app remained the main growth driver for OTT and mobile video streaming in Indonesia and Russia, which saw the largest increase in total hours spent on video streaming apps in 2021 for these regions .
Globally, MX Player has an impressive ranking of #6 in the world in terms of downloads. The app has also gained popularity in countries like Singapore where it ranked 9th in terms of downloads and continues to be in the top 10 in the world.
Most countries in Asia have seen growth in time spent on video streaming apps, continuing the momentum first seen during the initial phase of the global pandemic. With over 48 million unique creators, MX TakaTak ranks #2 in India by downloads in the social category and ranked #5 among the best apps and game companies of 2021 by downloads.
According to the report, the total number of hours spent watching video streaming apps has increased by 16% worldwide since pre-pandemic levels and despite access to larger screens, people are still watching content on mobile, with exclusive content being the key to attracting new viewers.
The report further states that the demand for video streaming apps increased as more people were forced indoors due to COVID-19. To stay competitive, vendors have leveraged exclusive content releases to capture market share.
With an India-focused approach, MX Player is the only OTT platform that provides viewers with premium original content, designed exclusively for Indian mass audiences, which can be watched for free. It is thanks to the quality content offered by the platform that it also enjoys a large audience outside India with a global reach of over 13 countries. The platform offers content in more than 10 languages and has also introduced a new category – MX VDesi which offers international content dubbed in Indian languages such as Hindi, Tamil and Telugu.
The State of Mobile report provides in-depth analysis of 17 industries and 30 markets and uses an interactive format allowing readers to immerse themselves in the wealth of data and information. It says mobile adoption exploded in 2021 with 7 out of 10 minutes spent by mobile users in social and photo apps. Gen Z remains a mobile social and video first generation with many opportunities in today’s competitive social market.
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