The popular Arabic cartoon “The Adventures of Mansour” with over two billion views on YouTube has rebooted for a global TV launch at MIPCOM 2022
- A revival of the Mubadala-supported series “The Adventures of Mansour: The Age of AI” (52 x 11′) becomes the first Arabic cartoon originally produced in English and Arabic and repurposed for a global audience tackling issues such as artificial intelligence, technology, climate change and space exploration
- Builds on the ongoing success of the “Mansour” show, which has amassed three million subscribers and 280 million viewing hours with over 25 million unique viewers in the past 90 days
- Funded by Mubadala Investment Company with support from Abu Dhabi Early Childhood Authority
- A global network of talent, including from the United States, Canada, Europe and The Philippines contributed new animation to appeal to an international audience
ABU DHABIWATER, October 17, 2022 /PRNewswire/ — ‘The Adventures of Mansour’a very popular cartoon in the Middle East with more than two billion views on YouTube, announced that it would be relaunching an all-new series, “The Adventures of Mansour: The Age of AI” (52 x 11′) at MIPCOM 2022 for global audiences, addressing issues of international importance such as artificial intelligence, the role and reliance on technology, climate change and space exploration.
Originally created in Abu Dhabi to appeal to Arab children and encourage a healthy lifestyle, cultural appreciation and interest in science, technology, engineering and math (STEM), the show exceeded the expectations of its original and award-winning creator, Rashed Alharmoodi, to capture the imagination of children through the set Middle East region and beyond.
Now a popular show among local kids with three million subscribers and 280 million hours watched, and 25.2 million unique viewers in the past 90 days alone, the new series aims to leverage of this success. As the first Arabic cartoon to be produced in both English and Arabic, new creators, Bidaya Media, aim to bring Mansour’s story to children around the world.
Commenting on the launch of the globally relevant new show, Brian Lotpresident of Bidaya Media and director of communication of Mubadala, said: “Mansour has captured the imagination of young audiences and established a large fan base across the Middle East. Our upcoming seasons of the cartoon take Mansour to a new level, with the aim of encouraging children to understand cross-border issues through fun and storytelling. As the first Arabic cartoon to be originally produced in English and Arabic, we have created new episodes of Mansour that build on his legacy and raise awareness internationally.”
Located in the near future, in the technologically advanced city of Salam, “The Adventures of Mansour: The Age of AI” is a sci-fi action-adventure series that revolves around 12-year-old tech whiz Mansour, who unwittingly creates a mischievous sentient artificial intelligence known as Blink. With the support of his closest friends, Mansour must face all sorts of pranks, challenges and dangers posed by Blink, who, for his own amusement, is determined to cause as much chaos as possible for Mansour and the locals. of Salam City.
The series targets children aged 6 to 12 and is funded by Mubadala Investment Company (Mubadala), a sovereign investor that positively impacts the communities where it operates, and the Abu Dhabi Early Childhood Authority (ECA) in the as part of their efforts to support the creation of children’s content that supports inclusion, culture and the Arabic language.
Commenting on the partnership between ECA and Mubadala on the revival of the show, HE Sana SuhailDirector General of ECA, said: “We are proud of our deep partnership with Mubadala to expand the developmental opportunities available to children around the world through the relaunch of such a popular show. Above all, the relaunch shows a healthy balance that is needed in today’s world between the role of technology in our lives and the need for children to disconnect from their devices and connect to the real world. This healthy balance between the online world and the real world is at the heart of this show and is key to better preparing our children for the future..”
Backed by increased budgets and improved production values, the rebooted show used a global network of talent to bring the fan-favorite show to kids around the world, from English voice-over performed at Baboon Animation to New York to animation production by Top Draw Studio in The Philippines.
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