TikTok tops global charts for app downloads on Christmas Day according to App Annie | national news
SAN FRANCISCO, Dec. 27 2021 / PRNewswire / – App Annie, the mobile data and analytics company that helps brands and publishers create winning mobile experiences today announced that globally, TikTok topped the chart for daily downloads on iOS and Google Play worldwide for apps on Christmas Day. Telegram ranked # 7 as consumers continue to prioritize encrypted messaging services along with the powerful network effects of a growing user base.
Shopee ranked # 8, the world’s top ranked shopping app, thanks to strong adoption in India, LATAM and South East Asia. Spotify ranked # 9 worldwide for downloads. The music streaming app has likely received an increase in demand thanks to its end-of-year “wrapped” campaign which was shared widely on social media.
Side games, Brain story: tricky puzzle by Onesoft ranked n ° 1 following a version published on Dec 21 2021 shortly after the launch of the App Store. Poppy rope set, an open world action game from Zego Studio rated # 2 and Rocket League side kick by Psyonix (Epic Games) ranked # 3 – a racing car soccer game popularized on PC and console, this is the latest example of a game title successfully migrating to mobile.
In the USA, Oculus was # 1 downloads on Christmas Day as Americans unbox the new Oculus virtual reality (VR) headsets under the tree. This builds on the growing trend of metavers and immersive experiences. Youtube was the # 2 app in terms of downloads, followed by TIC Tac, then Snapchat – showcase the power of short video and engaging user-generated content.
In the United Kingdom, the NHS application Ranked # 1 by downloads over Christmas as consumers sought access to their COVID pass for vaccination or test results amid vacation travel. Amazon Alexa ranked # 5, which could indicate that IOT products are at the top of Christmas wish lists this year.
Other interesting information includes:
- HBO Max # 1 by consumer spending in the US – from in-app subscriptions, likely due to the release of Matrix Resurrections on 22 december in theaters and HBO Max
- UK, Disney + was the streaming app of choice in terms of subscriptions
- VeVe – In the top 10 WW and UK – NFT / digital collectibles
- Fitbit was one of the top spend apps in the UK which could be related to the demand for IOT devices
- Roblox ranked # 1 for downloads and spend in the US and UK, as consumers sought metaavers for connection and creativity
On App Annie:
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THE SOURCE App Annie