TIYA, a social audio platform and Clubhouse rival with 20 million downloads, integrates Spotify into its app

TIYA, a Clubhouse-like social audio networking platform, has launched what it calls a “new integrated Spotify feature”.

Available in the US market since October 2020, TIYA is a subsidiary of LIZHI, a China-born, NASDAQ-listed company that focuses on audio-based social applications.

LIZHI was founded by Chinese tech entrepreneur Marco Lai and launched its flagship platform LIZHI App in 2013.

According to LIZHI’s most recent financial results (Q1 2022), the company has 51.5 million average monthly active users across all of its products.

TIYA, headquartered in Singapore, allows users to chat with each other via text or audio, as well as play games and watch YouTube videos together in group chats.

According to press materials released by LIZHI, Spotify integration now allows TIYA users to “listen to music or podcasts together by sharing Spotify features between phones within TIYA app”, which has accumulated v

TIYA claims to be “home to tens of thousands of groups where users bond around common interests and interact in real-time group spaces where they can watch YouTube videos and listen to music and podcasts, among other things. activities”.

The press release adds that, “With this integration, the TIYA app also gives Spotify users a new platform to listen to music and podcasts and interact with friends at the same time.”

This news follows Spotify’s own moves into the social audio space in recent months.

In March 2021, Spotify acquired Betty Labs, the creator of Clubhouse rival Locker Room, which was a sports-focused live chat app.

In June 2021, Spotify renamed Locker Room to “Greenroom” and made it available as a separate app in over 135 markets around the world.

In April, Greenroom was rebranded as Spotify Live and, in addition to being available as a standalone app, was also integrated as a live streaming feature into the main Spotify app.

James Lin, CEO of TIYA, said, “With the rollout of the new Spotify feature in TIYA, which provides access to Spotify’s vast selection of content directly from the streaming service, our users now have another tool to socialize and share their lifestyles and interests. ”.

“With the rollout of the new Spotify feature in TIYA, which provides access to Spotify’s vast selection of content directly from the streaming service, our users now have another tool to socialize and share their lifestyles. and their interests.

James Lin, TIYA

James Lin, CEO of TIYA, said, “Enjoying music together has become one of the most popular interactive features among TIYA users in the United States, such as using the YouTube playback function built into the application to listen to music with friends in the reality of TIYA. time of interactive group spaces.

“With the rollout of the new Spotify feature in TIYA, which provides access to Spotify’s vast selection of content directly from the streaming service, our users now have another tool to socialize and share their lifestyles. and their interests.

“TIYA is an alternative to typing-based social media platforms, allowing users to more quickly and easily enter an online room and chat in real time.

“With TIYA’s more laid-back vibe, users also feel more comfortable and at ease, which is why many of our users log into TIYA and create rooms to chat with their close friends and listen. music together every day.”The music industry around the world

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