YouTube Shorts adding a watermark for uploads

YouTube Shorts has quickly grown in popularity, and now the short video app takes another idea from TikTok, watermarks on uploaded videos.

Whether you’re watching short videos on YouTube Shorts or Instagram Reels, you’ve probably noticed that some creators are re-uploading their content from TikTok. This is usually pretty obvious, as TikTok has long watermarked any video downloaded from the app with the platform’s logo and creator’s username.

Going forward, YouTube Shorts will adopt the same watermarking practice.

Announced on a YouTube support page, the company confirmed that creators who upload their own videos will see a YouTube Shorts watermark on the video. The change is made to ensure that “viewers can see that content you share on multiple platforms can be found on YouTube Shorts” if the content is posted on another platform short.

If you’re a creator who downloads your shorts from YouTube Studio to share on other platforms, you’ll now find a watermark added to your downloaded content. We added a watermark to the shorts you upload so your viewers can see that the content you share across multiple platforms is on YouTube Shorts.

At this time, it’s unclear exactly what these new watermarks will look like, but it seems identical to assume that it will be a slightly animated version of the Shorts logo, much like TikTok’s watermark.

YouTube says this feature will be rolling out over the “coming weeks” to YouTube’s desktop website and will be available later on mobile apps.

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